It aids in complex analyses, enables new business models, and unlocks automation potential: Artificial Intelligence (AI) is becoming an increasingly significant competitive factor in business. But how can AI be used in day-to-day business operations?

The following use cases illustrate the areas where companies are already employing AI and the potential for further AI support. Researchers and IT service providers contribute their perspectives, alongside practitioners – from hoteliers to conservatory builders.

These examples are taken from the DIHK webinar series BreAIkfast, which presents exciting practical examples of potential AI applications in businesses. The online events provide impulses for applying artificial intelligence in companies, while also examining current political developments and emerging horizons of European and national AI regulation.

The recordings of previous events are available for you. In the future, additional current use cases for AI application in business operations can be found here:

AI in Media Production

(Webinar from 27 February 2026)

Whether explainer videos, image films, or product visualizations: Artificial Intelligence is also redefining film production. Established workflows are being replaced by innovative, fast, and scalable productions. Sebastian Simon, Managing Director of Offenbach-based film production PixelPEC, provides practical insights and real use cases showcasing how storyboarding, visualizations, and other process steps are being transformed by AI.

(only available in German)

AI in Logistics

(Webinar from 16 January 2026)

Transparency, optimized processes, reduced workload for employees, and more efficient truck loading: Discover the possibilities of AI and digital twins in logistics. Andre Kranke from logistics provider DACHSER and Dr. Volker Lange from the Fraunhofer Institute for Material Flow and Logistics (IML) share insights into current applications in everyday business.

(only available in German)

AI in Industry and Production

(Webinar from 28 November 2025)

From welding and metal pipe coating to the development of specialized cable robots: Innovative AI applications bring increased efficiency and competitiveness. Tristan Kley, project manager at the Centre for Applied Artificial Intelligence Duisburg (ZaKI.D), shares practical insights.

(only available in German)

Sales and Service

(Webinar from 25 July 2025)

Accelerate and streamline sales and service processes with AI. Julia König, Managing Director of AI service provider Ehrenmüller AI, showcases concrete examples. She demonstrates how AI automates responses to customer inquiries or significantly speeds up service orders.

AI Replacing Gut Feelings

(Webinar from 4 July 2025)

Matthias Brack of Brack Wintergarten shares how he developed an in-house AI solution: the AI Traffic Light. It automatically evaluates customer inquiries and helps prioritize the right projects – without drawn-out discussions. The medium-sized entrepreneur provides insights into the development process, the technical implementation, and especially the time savings in daily operations. A practical example of how AI can be meaningfully integrated into daily business – without a big budget or IT department:

Generative AI and Business Development

(Webinar from 6 June 2025)

From AI-supported proposal creation and analysis of sensitive documents in the legal field to automated searches for new material combinations in the construction and chemical sectors: Under the title "Guide to Happiness – Generative AI and Business Development," André Rauschert and Andreas Wilde from the Fraunhofer Alliance Big Data AI explored the technical and economic perspectives of generative AI on 6 June 2025.

AI in Tourism and Energy

(Webinar from 28 March 2025)

AI, cooking, and energy? Olaf Kerssen explained on 28 March how the Ringhotel Teutoburger Wald combines these. In his medium-sized hotel, smart applications and AI help minimize the energy consumption of refrigeration chambers, swimming pools, and more.