Through a social media campaign, the DIHK makes these challenges visible and at the same time points to concrete solutions. The themes address central issues related to German business locations and are promoted via LinkedIn and Instagram, complemented by partially printed postcards.

The conceptual basis is the "#CreatingBetterTogether - Now!" fundamental resolution, which the IHK organisation adopted at the end of 2023. In it, the DIHK presents ten concrete demands for forward-looking economic and location policies – including reducing bureaucracy, faster planning and approval processes, modern and digital administration, reliable framework conditions, and better prerequisites for the immigration of international skilled workers.

Self-Initiative for Greater Sustainability: Example of Essity

The more than 3 million companies in Germany drive innovation and progress. However, entrepreneurial dedication is often stifled by complex rules, contradictory regulations, and micro-management. Yet businesses often wish to and can solve problems on their own – already undertaking independent and successful initiatives in climate protection without political mandates. A vital takeaway: Especially in times of multiple crises, politics must rely more on domestic dedication and creativity.

An example of this is the Mainz-Kostheim plant of Essity GmbH. The hygiene paper manufacturer has quickly converted its on-site production to a hydrogen-based setup as part of a pilot project. A permanent shift could save 37,000 tonnes of CO₂ per year.