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Corporate Health Promotion as a Means of Securing Skilled Workers

Companies can positively influence staff absenteeism rates through targeted corporate health measures and gain a competitive advantage over rivals who neglect this aspect. Additionally, these measures enhance employer attractiveness for recruiting skilled workers.

In times of skilled labour shortages, it's more important than ever for companies to pay attention to the health of their workforce. Not just because each day of sickness represents a loss for the company, but also because health promotion measures boost employee motivation and loyalty – providing a significant advantage in recruiting new employees.

Corporate Health Management (CHM) supports a systematic approach to this topic. It includes many aspects, starting with occupational health and safety – such as preventing workplace accidents and occupational illnesses – to corporate health promotion, meaning voluntary employer initiatives to reduce work-related strains and encourage healthy workplace behaviours.

Possible Measures

Training Opportunities to Enhance Skills in the Field

Would you like to address this topic systematically in your company? It may be worthwhile to qualify employees who will handle organisational tasks in corporate health management or set up a CHM.

Two Chamber of Commerce and Industry (IHK) certification courses are available:

Certified Specialist in Corporate Health Management (IHK)
In a total of 61 course hours, participants learn to understand and systematically develop the competitive factor of health in all its facets.

Building on this, the certification course
Corporate Health Manager (IHK)
supports companies in recognising health as a competitive factor, understanding it comprehensively, and developing it systematically.

Advice and Support Locally

IHKs support you in implementing corporate health promotion. They provide tips, can name local contacts, organise events, and offer checklists or training measures. Here's a small selection of relevant topic pages:

Chambers of Commerce in Baden-Württemberg

IHK Dortmund

HK Hamburg

IHK Köln

IHK Munich and Upper Bavaria

IHK East Brandenburg

IHK East Württemberg

IHK Potsdam

IHK Region Stuttgart

IHK Schwerin

Additional Information

Further Resources

Network for Corporate Health Promotion

The objective of the "German Network for Corporate Health Promotion" (DNBGF) is to integrate and expand corporate health promotion in all areas of workplace environments in Germany. The DNBGF provides materials on the topic online, announces the network's events, and shares information about its work.

Federal Ministry of Health

What benefits do companies gain from investing in their employees' health? How can the first steps be taken? What measures are suitable? The Federal Ministry of Health answers these questions on its specialised pages on the topic.

Coordination Office for Corporate Health Promotion

Through its Coordination Office for Corporate Health Promotion (BGF), statutory health insurance providers support companies aiming to do more for their teams' health – for instance, with a free initial consultation for newcomers. You can find out more about this and other services offered on the website of the Coordination Office.

www.aktiv-im-unternehmen.de

As an introduction to the world of health promotion, the BDA provides interested employers with a continuously updated special page.

Federal Institute for Occupational Safety and Health

The Federal Institute for Occupational Safety and Health (baua) is committed to a safe, healthy and humane working environment. On its website, the Federal Institute provides information on the results of its research on these topics and announces specialist events.

Relevant in topic:

Contact

Stefanie Koenig, Referentin des Hauptgeschäftsführers, im Haus der Deutschen Wirtschaft

Stefanie Koenig

Director Healthcare Market