PPAs address two crucial challenges of the energy transition: For project developers, long-term supply contracts can provide a foundation for investments in new renewable generation facilities. Businesses, on the other hand, can secure renewable electricity through long-term contracts, making their energy costs more predictable. 

Combining market and support sensibly

The conference therefore explores how a future investment framework must be designed to combine support schemes and market-based business models in a sensible way. The Market Offensive advocates for ensuring that both subsidised and non-subsidised expansion can occur under fair competitive conditions, while leaving adequate room for market-based models. 

Another focal point of the event is businesses' access to the PPA market. The introduction of cashflow-based risk hedging could potentially make PPAs accessible to more industrial companies and smaller energy-intensive enterprises, thereby easing the financing of PPA projects. 

From electricity procurement to grids and storage

The conference will deliberately examine the investment framework from different perspectives. The debates will cover, among other things, the opportunities and risks of corporate electricity procurement, how renewable energy can become a viable business case for consumers, innovative PPA and supply concepts, and the interplay between grids and PPAs. This will also include energy storage and flexibility as well as how new consumers from heating transitions, e-mobility, and data centres are reshaping the PPA market. 

The Market Offensive

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The Market Offensive: Renewable Energies is a coalition of around 40 companies, including suppliers, consumers from the economy, and service providers, representing the entire value chain. The shared goal is to develop the renewable energy market through various practical activities and measures and to contribute to Germany achieving its energy transition targets. The annual conference also brings together these perspectives: the programme includes contributions and discussions from industry, energy and financial sectors, academia, and politics.

Launched in 2021 by dena and the Association of German Chambers of Commerce and Industry (DIHK), the initiative's activities to develop new business and financing models are primarily funded by membership fees. The platform remains open to further members.

More information can be found at www.dena.de/marktoffensive-ee (only available in German).