Tourism is a factor for economic activity and location, and in many regions, it is a significant driver of regional development. It includes leisure travel, business travel, and mixed forms of both. Tourism activities lead to measurable positive effects on the economy as a whole and regional economics, which would not be readily available without tourism. Political decisions should appropriately take into account relevant tourism concerns.

To better utilise the financial and human resources available in the tourism sector, the responsibilities, tasks, and goals of the various organisational levels should be clearly defined and well-coordinated. The National Tourism Strategy should be clearly formulated based on objectives, measures, and responsibilities, and adjusted and evaluated as necessary. The diverse interests of the cross-sectoral tourism economy can be addressed through efficient structures in tourism policy. 

Tourism is also a cross-border business and is subject to intense international competition. 

Bureaucratic burdens for tourism companies should be kept as low as possible. Especially in times of staff shortages, excessive bureaucracy caused by national and European regulations often poses an unnecessarily large burden on companies. 

In addition, tourism companies are facing significantly increased costs for energy, goods, raw materials, and labour. These companies should be included in political support measures to ensure the future survival of a strong tourism sector.

Skilled workers and workforce constitute the mainstay of the tourism industry: The shortage in these areas leads to increased workload for existing staff, rising labour costs, and limitations in service offerings or even rejection of orders. From career orientation, quality of training, to voluntary supplementary income post-retirement age, the entire spectrum of skilled labour acquisition and retention must be considered – including aspects related to business succession. Furthermore, the availability of affordable housing in tourist hotspots enhances the sector's appeal to (international) skilled workers and workforce. Germany's positive image as a travel destination should be leveraged even more effectively to attract international skilled labour.

The vast array of funding schemes provided by the German government, federal states, and the European Union must be accessible to the tourism sector to ensure they can be utilized efficiently and in line with needs. By aligning processes clearly and tailoring content appropriately, funding can serve as a critical component of a proactive tourism policy, contributing to the creation and continuous development of attractive, competitive, and future-ready tourism destinations (see chapter "Regional Development").

Mobility of individuals is a fundamental aspect for the tourism economy. Transport and data infrastructure must be planned, constructed, maintained, and repaired in a manner that ensures smooth usage and accessibility to tourism destinations. Capacities at interfaces such as ports, airports, and train stations, as well as their sea and landside connections, should be expanded to meet current and future demands. Similarly, water tourism and tourist-related waterways should be given greater consideration in traffic planning (refer to chapter "Transport and Mobility").

Especially in rural areas, businesses are frequently inadequately equipped with high-performance connections, such as fibre-optic connections to homes and mobile communications, that meet entrepreneurial requirements. A functioning digital infrastructure is central for innovative and digital solutions. In its absence, companies face a competitive disadvantage (refer to chapter "Digitalisation and Digital Single Market"). The utilisation of data-driven methods, for instance within the EU Tourism Data Space framework, enables more efficient location planning (refer to chapter "Regional Development").