Higher vocational education should establish itself – also on a European level – as a viable alternative equivalent to university education. Legal foundations for national qualification frameworks would help raise awareness and strengthen their position. Qualifications like Bachelor Professional and Master Professional achieve competency levels comparable to academic degrees. Higher vocational education should form a brand with internationally understood titles, thus promoting global workforce mobility. All stakeholders ought to strengthen this branding by better informing about the promising income and employment prospects it offers – ideally starting from schools.